If you want to see everyday life in Agadir, head to Souk El Had. It is one of the largest markets in southern Morocco, a walled complex with thousands of stalls selling everything from fresh fruit and spices to clothes, leather and handicrafts. Unlike the souks of Marrakech, it is mainly used by locals, which makes it more relaxed and authentic.
Where and when
Souk El Had is in the centre of Agadir, a short taxi ride from the hotel zone and the beach. Its name means “Sunday market”, as it was originally a weekly market, but today it opens most days of the week. It is generally closed on Mondays. The busiest days are weekends, especially Sunday.
Visit in the morning, when produce is freshest and temperatures are cooler, or in the late afternoon. Allow at least two hours to explore.
What you can buy
Spices
Spice stalls are piled high with cumin, paprika, turmeric, saffron, cinnamon and ras el hanout, a blend of many spices. Buy small quantities in sealed bags to take home. Be cautious with very cheap “saffron”, which may not be genuine.
Argan oil and amlou
You will find cosmetic and culinary argan oil and the local almond and argan spread called amlou. Quality varies, so buy from shops or cooperatives you trust. Our argan oil guide explains what to look for.
Dried fruit and nuts
Dates, figs, almonds, walnuts and peanuts are sold by weight. They make excellent snacks for day trips.
Fresh produce
The fruit and vegetable section shows the richness of the Souss valley, with oranges, tomatoes, melons and seasonal produce. Prices are clearly cheaper than in supermarkets.
Leather, babouches and bags
Traditional leather slippers (babouches), bags and belts come in every colour. Check the stitching and the smell of the leather; good leather does not have a strong chemical smell.
Crafts and souvenirs
Look for pottery, tagine pots, lanterns, silver jewellery, carpets and woven baskets. Some are made in the region, others come from elsewhere in Morocco.
Clothes and textiles
Djellabas, kaftans, scarves and fabrics are sold throughout the souk, alongside modern clothing.
How to bargain
For crafts, clothes and souvenirs, bargaining is normal and expected. Food and everyday items usually have fixed prices. Read our full guide to bargaining in Morocco; here are the basics:
- Decide what the item is worth to you before asking the price.
- Let the seller name a price first, then offer a lower amount.
- Stay friendly and patient. Bargaining is a conversation, not a fight.
- If you cannot agree, smile, thank the seller and walk away.
- Only start bargaining if you really intend to buy.
Practical tips
- Bring cash in dirhams, preferably small notes. Few stalls accept cards.
- Keep your phone and wallet in a closed bag in busy areas.
- The souk is large: note which gate you entered by.
- Ask before photographing stallholders.
- Bring a reusable shopping bag.
More to explore
If you enjoy markets, you will love the souks of Taroudant, Essaouira and Marrakech, all reachable on a day trip from Agadir. For more ideas in the city, see our list of things to do in Agadir.
