Moroccans are famous for their hospitality, and visitors are warmly welcomed. Knowing a few local customs helps you avoid awkward moments, shows respect, and often leads to friendlier encounters. Here are twenty practical tips.
Greetings and conversation
- Say hello. “Salam alaikum” (peace be upon you) is the standard greeting; the reply is “wa alaikum salam“. In tourist areas, French and English are widely understood. In the Souss region, many people also speak Tashelhit, an Amazigh language; “azul” means hello.
- Take time for greetings. Asking how someone is, and about their family, is normal before getting to business.
- Shaking hands is common between men. With women, wait to see if a hand is offered.
- Learn “thank you”: “shukran” in Arabic, or “tanmirt” in Tashelhit.
- Use your right hand for eating, greeting and handing over money.
Dress
- Dress modestly outside the beach. Covering shoulders and knees is respectful in towns, villages, markets and on day trips.
- Swimwear is for the beach and pool, not for walking around town.
- Bring a scarf. It is useful for sun, wind and covering up when needed.
Photography
- Always ask before photographing people. Some will refuse, and some may ask for a small tip.
- Avoid photographing police, military sites and official buildings.
- Street performers and animal handlers in big squares expect payment for photos.
Religion
- Most mosques are closed to non-Muslims. Admire them from outside, and do not enter unless you are clearly invited.
- Respect prayer times. You will hear the call to prayer five times a day; it is a beautiful part of daily life.
- During Ramadan, avoid eating, drinking and smoking in public during the day in traditional areas. Tourist restaurants and hotels continue to serve visitors.
Eating and invitations
- Accept tea when offered, if you can. Read about the mint tea tradition.
- If invited to a home, bring a small gift such as pastries, and remove your shoes if your hosts do.
- Bread is respected. Never throw it away carelessly.
Money and shopping
- Bargain with a smile for crafts and souvenirs. See our guide on how to bargain in Moroccan souks.
- Tipping is customary for guides, drivers, waiters and hotel staff. It is a thank-you, not an obligation.
- Public displays of affection should be kept discreet.
A few useful words
- Yes: iyeh / No: la
- Please: afak
- No thank you: la, shukran
- How much?: bshhal?
- Goodbye: bslama
Moroccans appreciate any effort to speak a few words, even if your pronunciation is not perfect. With an open mind and a smile, you will find people incredibly welcoming.
Planning a trip? See our packing checklist and best time to visit Agadir.
